Wk 4 BA541 Asign Interacting with Customers - Essay Example (Global Logistics, n.d.) Currently, the company offers business tips, recipes for diet enthusiasts, rebates, membership programs, etc. (Kraftfoodservice, n.d.) To gather data, the company checked sales of their different product lines, conducted customer interviews, used technology like the Internet, etc. Interactivity, email and wireless communication are greatly involved in their strategies as evidenced on their website. Kraft is very successful in being the premier relationship company in its industry with its superconsumers currently estimated at 2.4 million. (Yoon, E., Carlotti, S. & Moore, D., 2014) Ford Motors was able to become a premier relationship company by improving its image and products. The company gets feedback from blogs and chat rooms. It has also come up with several endeavors designed to increase the satisfaction and experience of its customers like setting up self-service websites for visitors and dealers and a direct dialogue channel for car owners. (Fordâ€™s Innovative, n.d.) Interactivity, email and wireless communication also figure in a lot in Fordâ€™s strategy as evidenced by the programs they have implemented. I can say they are successful in being the premiere relationship company in the automobile industry because they have been popular with customers even outside America. Anadarko has made itself closer to its customer by being very visible in their humanitarian endeavors. It supports Habitat for Humanity, Junior Achievement and United Way and has employed strategies that have allowed it to market around 3 billion cubic feet per day in North America. (Community Involvement, n.d.) On its website, Anadarko has provided links to make the reachable to investors and other queries. As with most companies nowadays, interactivity, email and wireless communication are involved in building their relationships with customers. The email addresses of the key people in their
The greatest Prime Minister of Canada was? Mackenzie King our 10thPrime Minister of Canada and by far one of our greatest. William Lyon Mackenzie King accomplished a lot in his twenty-0ne years of ministering our Country Canada! "It is what we prevent, rather than what we do that counts most in Government." (Mackenzie King august 26, 1936) This statement sums up the best secrets of Mackenzie King's success as prime minister, and perhaps, the key to governing Canada effectively. King's record of prime minister is sometimes difficult to judge. He had no uninteresting images, he gave no repetitive speeches, and he champions no drastic stage. He is remembered for his easygoing, passive compromise and conciliation (Gregory, page 267). Yet Mackenzie King led Canada for a total of twenty-two years, through half the Depression and all of the Second World War. Like every other prime minister, he had to possess ambition, endurance and determination to become prime minister and, in spite if appearances, his accomplishments in that role required political acuity, decisiveness and faultless judgment. William Lyon Mackenzie King was born in Berlin (later renamed Kitchener), Ontario in 1874. His father was a lawyer and his maternal grandfather was William Lyon Mackenzie, leader of the 1837 Rebellion in Upper Canada. From an early age, King identified with his grandfather, an association that influenced him throughout his political life. King studied economics and law at the University of Toronto also, the University of Chicago. After graduating with an M.A. in 1897, he pursued his studies at Harvard. In 1900, he entered the civil service and became Deputy Minister of the new Department of Labor. King joined the Liberal party and won a seat in the 1908 election. The following year he was chosen Minister of Labor in Prime Minister Sir Wilfred Laurier's Cabinet. After he lost his seat in the 1911 election, King worked as a labor advisor for the Rockefeller Foundation in the United States. He ran and lost again in the 1917 election. "Parliament will decide, he liked to say when pressed to act". Unlike most English-speaking Liberals, he stood by Laurier in opposition to conscription (Johnson, page 134). In 1919, King was elected leader of the Liberal party in the first leadership convention held in Canada. The party was still unpleasantly divided, with some Liberals in the Union government and some in Opposition. King stood on conscription two years before it won him the loyalty of Quebec.
Write something about yourself. No need to be fancy, just an overview.